--- title: "Netflix AI Discover: the new tab that picks what you watch" url: https://techranking.gr/en/news/netflix-ai-discover-new-tab-picks-what-you-watch/ language: en published: 2026-11-04T11:48:27.727Z updated: 2026-11-04T12:09:21.538Z site: "TechRanking" section: "Artificial Intelligence" --- # Netflix AI Discover: the new tab that picks what you watch Netflix is testing an AI-powered tab on TVs that suggests titles by mood. It starts in the US, while Greece, according to Techgear.gr, will have to wait months. > Written with AI from the sources listed below. Editorial responsibility: Konstantinos Perros. How we write: https://techranking.gr/en/how-we-write/ ## Key facts - Netflix is adding a tab called AI Discover, built on generative artificial intelligence, to its TV app. [2] [1] - Recommendations are organized into themed categories, such as family night, and users can ask not to be recommended a title again. [2] [1] - The feature is launching on supported TVs in the US, for users with the app set to English. [2] [1] - Techgear.gr reports that its arrival in Greece will be delayed by several months, because the models need to be adapted to Greek. [2] - The tab will not appear on kids' profiles, as Engadget reports, citing Variety. [1] ## What AI Discover does on your TV Netflix is bringing a new tab to smart TVs that aims to save you from endless searching. As Engadget describes it, anyone with access will see the Discover tab in the top navigation bar, with a red gem-shaped icon. The first feature being tested is theme-based recommendations. Each theme comes with a relevant clip from a series or film. The themes reflect who you are watching with, e.g. family night, and what mood you are in, e.g. horror or light comedy. Others cover titles that won't take up your whole evening, such as the "Quick Watch" that Techgear.gr mentions. There are also themes with new or popular titles and ones based on what you have watched recently. After making a selection, you can narrow the field with more specific themes or refresh the list of themes itself. You can add titles to your list directly from the tab. The most useful element, according to Engadget, is the ability to tell Netflix not to recommend a title to you again. Techgear.gr adds that the system learns immediately from these rejections and avoids similar choices in the future. Netflix notes, in a statement relayed by Engadget, that AI helps create the themes and that the service will explain the results. The company describes a new layer of intelligence that responds to what members say in real time and keeps learning. ## Availability: the US first, Greece later AI Discover is launching on supported TVs in the US, for users with the app in English. According to Engadget, Netflix says it will gradually expand it to more users over the coming weeks. Techgear.gr talks of controlled tests exclusively in the US, before any global rollout. For subscribers in Greece, Techgear.gr writes that the feature is expected to be delayed by several months. The reason it gives is that the language models must first be adapted to Greek data, so that they read local preferences correctly. Engadget gives no date for other markets. The tab will not appear on kids' profiles, as Engadget reports, citing Variety. ## Why Netflix is leaning on artificial intelligence Engadget presents AI Discover as a testing ground for new features that may become part of Netflix's core experience. The company wants viewers to scroll less and watch more. It is not its first attempt: it has tested a shuffle play feature and, with last year's redesign, a chatbot based on OpenAI. Techgear.gr views the move through a business lens. It places it after a difficult period with roughly a thousand layoffs and slowing growth. As it writes, better recommendations may keep subscribers away from rivals such as Disney+, Amazon Prime Video and HBO Max. ## Questions and answers **What is Netflix's AI Discover?** It is a new tab in the TV app that uses artificial intelligence to suggest titles through themes, such as family night or titles that won't take up your whole evening. **When is AI Discover coming to Greece?** There is no official date. Techgear.gr reports that its arrival is expected to be delayed by several months, because the models need to be adapted to Greek. **Can I avoid titles I don't like?** Yes. You can tell Netflix not to recommend a specific title to you again, and the system adjusts later suggestions. **Will AI Discover appear on kids' profiles?** No. Engadget, citing Variety, reports that the tab will not appear on kids' profiles. ## Sources 1. Engadget: [Netflix thinks AI might save you from scrolling aimlessly for something to watch](https://www.engadget.com/2305778/netflix-thinks-ai-might-save-you-from-scrolling-aimlessly-for-something-to-watch) 2. Techgear.gr: [Το Netflix προσθέτει τη λειτουργία AI Discover για έξυπνες προτάσεις θέασης](https://www.techgear.gr/to-netflix-prosthetei-ti-leitoyrgia-ai-discover-gia-exypnes-protaseis-theasis-51193)